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What are successful chiefs of revenue generation gaining from social media?

September 13, 2011
  1. Qualified Leads
  2. Instant communication with prospects
  3. Real time engagement (feedback)
  4. Ability to be effective immediately and over time
  5. Know how search drives decisions
  6. Know what conversations are taking place
  7. Know the number of followers, likes, comments, actions, time spent on site and conversions
  8. What people are saying about their brand or specific product
  9. Information that is most interesting to customer
  10. Get information for the salesforce in advance of a sale
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