What are successful chiefs of revenue generation gaining from social media?
September 13, 2011
- Qualified Leads
- Instant communication with prospects
- Real time engagement (feedback)
- Ability to be effective immediately and over time
- Know how search drives decisions
- Know what conversations are taking place
- Know the number of followers, likes, comments, actions, time spent on site and conversions
- What people are saying about their brand or specific product
- Information that is most interesting to customer
- Get information for the salesforce in advance of a sale
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