Difference between Sales & Marketing
Frequently people will use sales and marketing as meaning the same thing. I’m often asked to explain the difference and I’ll offer this description that a friend of mine gave me years ago; he said “They are two sides of the same coin. They are distinct, but one does not exist without the other. Sales backs up marketing, marketing backs up sales. Sales fronts for Marketing and the two have to work together. Each side has its unique needs and requirements and its unique contributions. Each side has to be cognizant of each other, as intimately as two sides of the same coin. But each side has its own identity as well”.
Marketing figures out how to generate leads and sales follows up, goes through the sales cycle and closes the deal.
Within both professions there’s a tendency for these professionals to get frustrated with their colleagues because they often don’t understand one another and because of misunderstood expectations.
Marketing and Sales must make an effort to work together and have an appreciation for what each other does. I’ve found that the most successful people are those that have an understanding of both professions and what they do. It certainly helps if you’ve have one or the other discipline in your background. It also helps to have management create an environment that encourages cross communication. Sales should get to know what the major components of marketing are and marketing should do the same. In addition, I’m all for marketing going out on sales calls to get to know what the customer has to say. Both sales and marketing should meet frequently to understand the issues at hand.