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SALESFORCE.COM something good coming…

December 6, 2007

LISTEN UP SALES EXECUTIVES – Will you love tomorrow’s Salesforce.com news?

Salesforce.com will announce a new offering tomorrow called “Salesforce to Salesforce” (S2S). The service offering facilitates the sharing of data between companies that use Salesforce. There are a number of ways that businesses can benefit from the new service – for sales it will allow you to capture data, cross-pollinate for leads that can be distributed to your channel. Hopefully, they won’t make any of the mistakes that Facebook made with Beacon. S2S is a very different product, but coming just days after the negative backlash that Beacon received, Salesforce will have to make sure it’s PR firm works overtime on positivity and the differences.

In my opinion, this goes way beyond CRM and something that can drive revenue for Salesforce and it’s constituency. We will be hearing a lot more about in the coming months. I expect a number of SaaS providers will be watching Salesforce to see how well they do.

Let me know your thoughts!

 

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