For Sales professionals, the prime responsibilities is really the number games quarters after quarters. Sales professionals main objectives is to bring in the sales order and revenue and also build pipelines of suspects, prospects and then turn them into customers. Sales people deals with customers directly and bears the rough ends when things, especially deliveries and expectations goes wrong.

Marketing professionals do different roles.
Though they do carry some sales revenue objectives indirectly, they are more concerned with how to generate leads through various marketing programs based on local topographic landscape. In Asia Pacific countries, this is highly sensitive in view of different races, languages, culture and religions. Hence in a nutshell, the marketing folks are usually given a marketing budget to generate stretch their dollar to generate high visibilities for their products and services offerings. They are also concerned about maintaining mind shares, market shares and lastly wallet shares. Marketing folks usually does not deals with customers directly. Hence they receive mostly feedback from sales professional to form their future marketing strategies for their organizations. There may also be need to work with sales professional to keep tab on what their competitions are doing to ensure that they are on top of the marketing situation in their marketing territories.

In most situations, they dovetailed with their sales counterparts to do a better job. Likewise, sales professionals should not blame their marketing folks entirely if they cannot find enough hot leads. They also have equal responsibility to be resourceful to source out their leads for further cultivation into actual sales.

This are my takes and I stand to be corrected and invite more opinions to make this space a lively one. This one is from a professional sales director for Asia Pacific Region.