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What does a sales manager do?

August 5, 2007

For all of you sales people looking to become a first line sales manager here are the activities you can expect to be involved with on an on going basis:

-Coaching and mentoring the sales team

-Developing sales strategies, goals and plans with and for your team

-Reviewing sales and marketing information both historical and current

-Attend management meetings

-Look at competitors and evaluate, develop strategies to compete

-Communicate the corporate message to sales team

-Forecast sales  for senior management

-Handle a variety of administrative issues

-Handle personnel issues

-Work with marketing

-Head sales meetings and go on sales calls with team members

-Measures results

-Meet the needs of the team – be there for them when they need you, don’t be an absent manager

Most important:  remember that you’re there to lead the team and help the individual members succeed – help them shine not make yourself shine!

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